Way To Write An Informative Product Description For Selling Online

Have you ever been put off from purchasing a product because the description lacked sufficient information?

Isn’t it frustrating when you don’t get that one piece of information you needed about a product before you order it? Welcome to buyer’s remorse. We order items online and they do not arrive as planned.

As an online vendor, it is your responsibility to describe your products as accurately as possible without setting unrealistic expectations for your customers. Do you have no idea how to write a superb product description? Here’s how to do it:

What is the best way to get to know your audience and develop a linguistic tone?

Every product, no matter how specialized, is designed with a target market in mind. Know who you’re talking to. Knowing your target market will help you construct a buyer persona, which is a fictional character who is very likely to purchase your goods. What you need know about your buyer persona is as follows:

• What sites does he frequent on the internet? Facebook/Twitter/Linkedin/Forums?
• What kind of books does he like to read?
• What is the language in which he communicates? – You can actually call your satisfied consumers and explain this to them.
• What kind of voice does he have?
• What keeps him awake at night are his passions.
• What is this person’s life purpose?

Knowing all of this will help you figure out exactly what to write for your customers and how to write it.

It’s easier to develop a tone of voice that your buyer will comprehend now that you’ve identified your buyer persona.

Anatomy of a Successful Product Description

Answer the following questions before you start writing the description:

• What value does the product provide to the buyer?
• What is the product’s purpose?
• What distinguishes this product from the competition?
• Why should your customer purchase this item?

Because your consumer won’t be able to physically touch the product, it’s up to you to communicate everything they’ll need to know in order to grasp it and create realistic expectations.

Always include the following in your description:

– What is the product’s material?

– What are the product’s dimensions? (Size does matter.)

– With what does this product pair? If it’s a food product, for example, what other foods does it go well with? What other apparel does it go nicely with if it’s a piece of clothing? You get my drift.

Cautionary Note:

Here’s a list of words to stay away from while writing a product description:

Get, get, get – Instead of telling the buyer to “get shoes,” advise that they purchase them.

Actually, honestly, no one uses these in writing, much less in conversation. When folks can’t think of anything else to say, they use them as fillers.

Stunning – The word “stunning” has become so overused on social media that using it in genuine writing is now considered sloppy.

Just – It can also make a company sound stupid.

Nice – This adjective gives the impression that a company is slacker.

Is there anything else I can say? Very, kind of, maybe – do I need to say more?

Please accept my apologies – this has a terrible connotation.

Avoid overloading your description with adjectives wherever possible; instead, use more verbs. Actions (verbs) are more powerful than words (adjectives).

How to avoid buyer’s remorse

Setting the correct expectations can always help to avoid buyer’s guilt. This opportunity comes up while you’re composing your product description. Inserting those selling words comes with its own set of risks, and you must know how to do it correctly. Begin with caution:

If you’re having a promotion or a discount, make it obvious that it’s a limited-time offer with explicit terms and limitations.

Make them know that it is a fantastic deal.

Congratulate them on discovering such a good deal (use the word “deal” or make them an offer for more expensive brands).

Make the product appear to be one-of-a-kind.

Describe the product as a must-have (for example, “These shoes are a must-have for your summer outfit”).

Make it appear as if the product will save them money (for example, “With these shoes, you won’t need to buy another pair all summer”).

Highlight versatility (e.g., “With a simple brooch or belt and a change of shoes, this dress can be converted from day to night”).

Use adjectives like “treat” (unless it’s a gift), “splash,” and “expensive” sparingly (even if it is).

Your product description should include SEO plug-ins.

Avoid duplicity – Keep in mind that the description you use for your goods on one website should not be an exact match for the same product description on another website. This causes Google to be undecided about which link to display, and as a result, no link is displayed.

Insert keywords – I’m not a fan of putting keywords across a piece of material. In this scenario, it gives readers/buyers an unpleasant reading experience. Know your priority keyword and use it cautiously in your product description to avoid interfering with the tone of voice.

Source: product features , product rule