promotion strategy

Business and Trade

How Starbucks Transforms Seasonal Sales Strategy

With a new microsite for its Happy Mondays events that allows users to add the special discounts to their mobile calendars, Starbucks is boosting springtime sales and assuring that fans won’t miss any of this month’s weekly specials. The beverage juggernaut is inviting followers to join the My Starbucks Rewards programme to take advantage of the special bargains occurring every…