Successful SMS Marketing is All About Time and Timing
If you’ve been conducting an SMS marketing campaign and it hasn’t been as productive as you’d planned, you should reconsider what you’re doing and how you’re doing it.
Timing is an important aspect of every marketing effort, and SMS marketing is no exception. You must schedule your SMS Gateway campaign correctly to obtain the optimum response.
How often do you send messages?
The finest SMS campaigns provide clients frequent messages but do not overwhelm them with texts at all hours of the day and night.
Your customer prefers to receive notifications that are both pertinent and beneficial to them. They are unconcerned if you have hired a new worker or elevated a new management. They’re not interested in your new break room or any other internal company news. Your consumer only wants to get communications that are relevant to them, such as new product notifications, coupon codes, access to subscriber-only portions of your website, special offer news, and so on.
If you send too many messages to your customer, they will quit watching them and hit delete. If you continue to send them irrelevant messages, they will unsubscribe.
When do you send out messages for Successful SMS Marketing?
To seem professional, only send SMS messages during business hours if your company runs on conventional business hours. Yes, your client may be at work or otherwise occupied, but they can read the messages later in the evening and will appreciate the fact that you did not interrupt their evening out or night in front of the TV with a text message.
If you work non-standard hours in places like fitness clubs, restaurants, cinemas, theaters, and nightclubs, you may send messages on a more flexible timetable. If you have extra tickets for a concert, unoccupied tables, or unreserved squash courts, you may notify your subscribers immediately so they can take advantage of them. They will value the fact that they have gained this expertise and can use it. Texting at all hours of the day and night, on the other hand, is a sure way to lose subscribers. The best time to send SMS marketing messages is between 10.30 and 11pm, while the earliest time to start sending SMS marketing messages is no sooner than 7am.
Consider Time Zones
If you have consumers in more than one time zone, you must avoid sending communications at inconvenient times. Segment your client list by location and ensure that your communications are sent at the proper times in each time zone. If you need assistance, please contact us at info@guni.com. au
Don’t make the customer wait
Finally, if you include connections to your website or a multimedia experience in your SMS. Make sure the link loads promptly.
When it comes to waiting for online sites to load, people have a relatively limited attention span. We’ve become used to quick page loading on our laptops and PCs. We can’t stand waiting more than a few seconds for a page to load.
Slow-loading websites are the primary reason why consumers never follow a link to a web page. They get frustrated and click back, exiting the message. Check that your sites are responsive, that they can be visited using a mobile device, and that they load quickly. If it is too sluggish, contact your site designers and ask them to speed it up. Slow sites not only turn off clients, but they also have an impact on your Google ranking.
