Discussion of brand news on social media influences customers by increasing brand awareness, reaching and attracting new fans. Your story is how your company will be remembered by customers. Creating a unique product story on social media involves talking about it on different social media platforms. It can be challenging, however, to find the best way to translate the product by it packaging with the help of a packaging design company within your company into social media.
According to study by Manifest and Smart Insights. 24% social media marketers say that missing out on a legitimate strategy is their biggest marketing challenge on social media. Another 24% said building a fan base is a top marketing platform for social media. The good news is that marriage should not be a sham. It can be achieved. If you tell your product story on social media in a way that matches the right customers – customers who will use your product and services – there will be the following, clicks, tweets, or favorites.
What is Social Media storytelling?
Product storytelling is about using the power of different social media platforms to deliver your narrative content to your intended audience. Different social media platforms vary depending on demographics and storytelling stylesSome forums lend on automated posts, memorized, while others rely on essential, long-lasting content. In order to connect with your audience — and, appropriately, to encourage them to share and engage with your story — you need the right content to match the right forum.
Tips for Telling a Brand Story
Know your audience
This is one of the most important aspects of effective marketing. Without the knowledge of the target audience, any marketing effort will be wasted. Creating a target audience helps you understand their needs, desires and feelings better. Personas is nothing but fictional characters, representing a fraction of your customer numbers. One of the purposes of these people is to create better content that will create greater engagement with your audience. The HubSpot tool for creating a persona is a great place to start.
Show the personal side of your product
Creating emotional connections with users is an important part of today’s marketing strategies. By displaying the personal side of your product, you create interaction with users. This can be done by sharing group videos, photos, internal stories, stories, anecdotes, etc. A good example is Starbucks. They use their Facebook albums to share stories about their social work, their employees, the events they organize or participate in.
Before you start your storytelling journey, plan your content strategy and create attractive resources, give value to your audience and help them in some way. Create content for different categories of marketing fun. Stories can be created using content such as podcasts, commercials, social media posts, testimonials, advertisements, white papers, etc. which helps to direct the audience should. Create resources that are targeted to your audience, that are relevant to them, and that contain relevant protagonists.
Use content from your community
Creates links to the community through user-generated content. When a customer buys a watch, the brand invites the customer to share the watch on social media. Inviting your customers to be a part of your product is a great way to get them involved on social media.
Use the product character
Using a brand character can help customers identify themselves by style and can provide greater momentum to the product. When Charmin decided to create a character Charmin Bear to use in their product affairs, the brand saw a huge 585% increase in sharing their content. Tony the Tiger has done the same for Frosted Flakes, seeing an almost 3-fold increase in its content sharing. The character of Mr. Clean has a similar effect on its product. Examples clearly convey the message that creating character-related characters can be a huge benefit.
Make It Shared
Social media is the best place to produce an oral voice that comes out with real enthusiasm. Create stories of packaging with the help of a packaging design company and content that evoke a real response – laughter, tears, excitement, or anything that suits your brand – and people will share it with their friends and fans. Encourage sharing, ask for answers, and engage with questions and comments to increase your reach even further.
Involve Your Audience
Few things do more for the audience than they do for themselves. You can engage your audience by adding customer testimonials or feedback to your content, inviting them to participate in discussions, or talking about how your customers encourage you. As long as it fits the narrative themes and the main message, it is the right game.
Do you tell your story correctly?
Does it affect the whole story? Is it relevant to the subject matter of your product? How does it represent your customers’ self-awareness? The way you present your product story may vary based on the specific platform and format of your choice, but it is intended to be consistent. And continue to build that long story arc. With these ideas in mind, you will be able to encourage your fans to stop scrolling and start more interactions with your product.