7 Product Listing Tips For Higher Sales & Growth On Amazon

For an online store, getting traffic on product pages is not enough; it is equally important to convert the visitors and instill a sense of brand loyalty. While there are many ways to do that, Amazon listing creation and optimization remain the best options for sellers. 

As of May 2022, Amazon registered an average monthly visitor count of 2.4 billion in the USA alone. It recorded a revenue of over USD 116 billion in just the first quarter of 2022 (Business Insider, 2022). Both these facts reflect the intensity of potential and competition on the platform. A seller has to work on multiple fronts at once to claim a decent amount of that revenue for themselves, establish their niche on Amazon, and amass a loyal consumer group for their brand. Even though that journey involves many steps, Amazon product listings are a great place to start. 

Here are 7 Amazon listing creation tips to help you achieve growth and better sales. Let’s discuss these in detail.

1. Use High-quality & Attractive Images

Product images are the first thing a buyer encounters when searching for a product. Images impact a consumer’s decision to click on a listing. Plus, nearly 75% of consumers base their buying decision on product images.

Amazon wants its sellers to facilitate users with photos that truly reflect the product and can help them make an informed purchase decision. So, adhere to that idea with care. 

The following are product image guidelines for Amazon listing creation:

• A maximum of 1000 pixels and a minimum of 500 pixels are allowed.
• The images should be zoomable.
• The product should occupy 85% of the image without any distracting object.
• Product photos should be information-rich as well as attractive.
• Photos should not have logos, watermarks, or inset images.
• No text is allowed on the image, except one that is on the product.
• Accessories that are not a part of the product should not be depicted in the image.
• The image background should be plain or white.
• Photos should be in JPEG, TIFF, or GIF format.
• Amazon allows 6 images per listing. 
• Amazon listing’s content can have packaging photos, explanatory graphics, lifestyle images, etc.

2. Write Detailed Product Descriptions  

Enlist the detailed features of your product in the space provided in the lower section of your Amazon product page. It has a limit of 2000 characters so avoid filling in useless information.

Keep the description concise and hyper-focused on the product. List accurate product details like item model, ASIN, warranty, seller ranking, etc. Also, add keywords in the description judiciously. 

In addition to a generic product description section, Amazon also provides enhanced brand content (A+ content) to sellers who are a part of the Amazon Brand Registry. This section has design layouts and templates that you can use to create attractive and highly-engaging descriptions.

• Explain how to use the product with videos, animations, and images.
• Create videos explaining product features, usage, maintenance, etc.
• Add 3D product images.
• Add user manuals and specification sections. 
• Create comparison charts. 

3. Include Relevant Keywords In Listings 

Keywords are critical in Amazon search result rankings. These are search terms consumers use to search for a product on Amazon. The idea behind keyword research and integration is to include those terms in your listings. This will allow the Amazon ranking algorithm to match your product page with user queries. 

Keyword research and integration are integral to the product listing; therefore, they need to be well researched and analyzed before usage. Here are a few tips that can help you get focused keywords for the listing:

• Research product-related search terms.
• Analyze your competitor’s keyword strategy.
• Analyze keyword volume, relevance, and competition.
• Utilize short keywords for the listing copy.
• Utilize long-tail keywords in the backend search term section.
• Use more important keywords in the title, image meta, bullets, and descriptions.
• Do not stuff your listing with keywords.

4. Build Search-friendly Titles 

The Title is a user’s first introduction to the product. It tells consumers about the most important product feature/USP. It also helps the Amazon A9 algorithm understand what the listing is trying to sell and connect it to relevant search queries from prospective buyers looking for similar products. So, you must carefully optimize the Amazon product title to engage with relevant consumers. 

You can conduct manual keyword research by typing a product-related search term in the Amazon search bar and using relevant suggestions as well as the search results to narrow down more relevant terms. You should also use Amazon keyword tools like Helium 10. 

Amazon provides a 200-character limit for titles in the product listing. Including the following elements can help you get ranked on search pages:

• Include your target audience in the title. 
• E.g. White Color Mesh Material Sneakers for Runners
• Type of product and its name
• Product’s brand and model
• Quantity, size, unit
• Key feature (USP) 
• The variant, color, flavor, material, etc.
• Target keyword 

Additionally, here are some best practices for creating search-friendly titles. 

• Create an informative title
• Keep it under 200 character
• Avoid fluff
• Think like your target audience to get to the same intent while framing searchable titles

5. Highlight Value-adding Product Features 

Amazon product listing has a section for bullet points. Your key product features can be integrated here to help your consumers quickly review what the products offer.  Create bullet points that show your product’s uniqueness. You can also include a few keywords in this section. The following tips can help you create proper bullets for Amazon product listings. :

• Begin the bullets with your product’s USP
• List out the features that solve customer’s problems
• List the features that add value to the solution features
• Include quantity, sizing, color, and material
• Try to inspire need in prospective customers
• Explain how it is better than the competition

6. Strive For Good Seller Ratings

Amazon seller rating is the measurement of buyer satisfaction. It’s calculated by averaging the quality score for every order from the last year. The final rating is a number awarded out of 100. 

Amazon considers certain issues more severe than others. For instance, an order resulting in an A to Z claim is worse than late delivery. The former will have a lower quality score than the latter. And hence, the overall seller rating will suffer accordingly.

The major factors affecting Amazon seller rating are:

• Buyer inquiry response speed
• Product shipping and delivery speed
• Canceled orders
• Refunds
• A to Z claims
• Reviews

Seller rating depends on a lot of factors and is important to convert leads. Amazon follows strict rules for customer satisfaction and penalizes any seller in the case of a violation by lowering their sales ranks.

The following tips can help you gain and maintain a proper sales ranking on Amazon.

• Keep stocks as per demand in your inventory
• Have a trackable delivery system in place
• Analyze your listings at regular intervals for images and description
• Provide accessible customer support by keeping contact and email information on the customer profile
• Maintain professional and courteous communication with buyers
• Inspire positive feedbacks
• Strictly follow Amazon regulations to avoid getting penalized. 

7. Collect Positive Reviews

Reviews influence how buyers respond to your product. Many consumers use reviews before they decide to purchase a product. Positive reviews also affect your seller ratings and help in securing higher Amazon SERPs. So, getting good reviews is important for Amazon sellers.

However, Amazon doesn’t want to bother its users with constant review requests. So, sellers are discouraged from demanding reviews in any unsolicited way from their consumers. 

Instead, you can use subtle methods like sending follow-up emails requesting feedback on the last service or adding feedback cards to the packaging. Sellers can also use Amazon’s internal messaging system to request feedback from their consumers.

The following tips can help you gain feedback from buyers:

• Offer a genuine solution to buyers through your product; a good product inspires positive reviews.
• You can use the ‘Request a Review’ button on your order page.
• Register with Amazon’s Vine program and get reviews from affiliated consumers 
• Insert a card in your Amazon packaging requesting a review (don’t offer anything in return as that’s against Amazon’s rules).

Conclusion

Amazon listing optimization, updation, review monitoring, and customer satisfaction are critical to tap into the huge buyer traffic that Amazon offers. However, what seem like five terms on the surface are five convoluted and multi-layered processes that require proper strategizing, timely implementation, and frequent modification. That’s one reason why so many businesses go for Amazon virtual assistants, since such remote professionals can handle listing and review management without incurring much expense. 

On that note, hopefully, this article helped you understand the right ways to manipulate your listings on Amazon for better outcomes. Keep checking back for more such insights.

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