Your website is the core of your digital marketing efforts, therefore developing a professionally designed site is essential to help your company flourish online. You can use a platform like Shopify to develop your eCommerce site. So, how can you get the most from your Shopify site?
We’ve collected six Shopify website design recommendations to help you get started with developing your site:
- Select the appropriate theme for your company.
- Utilize apps to create your website.
- Verify that your website loads promptly.
- Including images
- Add components to engage leads
- Don’t go overboard
- Choose a suitable theme for your business
If you want to know how to build a Shopify store, start by choosing the correct theme (for bonus points, choose one of the best converting Shopify themes) for your business.
The theme is the backbone of your website and dictates how your site appears to your audience. Considering that 94 percent of first impressions relate to Shopify website design, you want to ensure you choose the proper theme to make a good impression. Shopify offers several templates you may utilize for your site.
They offer free and paid templates that cost anywhere from $100 to $180.
- Use apps to construct your site
Next on our list of Shopify store design recommendations is to employ applications to develop your site. Like WordPress’s plugins, Shopify leverages apps to enable you to add features to your site that enhance the audience’s experience. You may use dozens of apps to design your site.
App categories include:
- Finding products
- Places to sell
- Store design
- Sales and conversion
- Orders and shipping
- Inventory management
- Customer support
- Trust and security
- Make sure your site loads rapidly
One of the most crucial pieces of Shopify website design advice is to make sure your site loads quickly.
Users won’t wait for slow-loading sites and will abandon them if they take too long to load. In fact, slow-loading sites cost businesses $2.6 billion in revenue loss each year.
When you use Shopify as your site builder, you want to verify your site load time to guarantee that you give the greatest experience to your audience. You can use a service like Google PageSpeed Insights to help you see your site’s current load time.
If your site is too slow, you can increase your site load time by:
Avoiding third-party themes: Shopify permits you to utilize third-party themes on your site.
The downside with this is that they can include additional features that bog down your site. It’s preferable to stick to Shopify’s themes since you know what you’re getting with them.
Adding product photographs to your site is a terrific way to give a great customer experience, but doing so might potentially slow down your site if the photos aren’t compressed. You may need to compress the image file sizes to help your site load faster.
Analyzing your app and widget usage: When you design your site, you’ll install tonnes of apps and widgets.
If you notice your site running slow, you might have too many of them. You’ll want to go through your applications and widgets to ensure you only use important ones on your site.
You may also obtain aid with your site load time by investing in page speed services. Since page speed can affect search engine optimization (SEO), it’s also worth looking at Shopify themes for SEO since they can help you design an SEO-friendly site.
- Use visuals on your site
One of the next steps in creating a successful Shopify website is to incorporate images. Since customers can’t see the product in person, they need to get as near as possible to view it “in person” through your graphics.
You may use both photographs and videos to assist market your products online. When you post these graphics to your site, you want to ensure you use high-quality visuals that represent every perspective of your goods.
- Add items to connect with leads
When you do your Shopify store design, you want to establish possibilities for leads to hook up with your business. You need to design your Shopify store with aspects that help you to connect with prospects.
One feature you’ll want to add is social media buttons. These buttons present your viewers with a chance to follow your business on the social media networks you use.
It’s a fantastic channel for getting in touch with potential customers.
Another thing you may add is an email sign-up bar. You can use an email sign-up bar to acquire leads for your business. You’ll want to create this bar with a call to action (CTA) button that pops off the page so users see and sign up for your emails.
- Don’t overdo it
If you want to know how to design a Shopify store, follow this tip: don’t overdo it.
One of the biggest mistakes firms make overloading and over-designing their site. When you have plenty of material to share with your audience, you want to incorporate all of it on your site.
The difficulty with this method is that it can easily lead to overcrowding on your site.
When you do your Shopify store design, make sure that you incorporate whitespace throughout. Whitespace assists you in keeping your audience engaged with your text and photographs while scrolling across your site.