Influencer marketing is one of the most well-received kinds of internet marketing. Why? It isn’t obtrusive in any way. As a result, influencer marketing is now included in nearly every marketing budget.
Finding the ideal influencer partner, on the other hand, might be difficult. Should you target blue checkmarks for prominent names or micro-influencers? Should you charge, provide a gift, or do both?
Here’s all you need to know about finding the top producers for your Shopify store if you’re unsure where, to begin with, influencer marketing.
What is Influencer Marketing, and how does it work?
Influencer marketing uses influencers (also known as creators) to promote a brand’s products and services by leveraging their credibility and audiences. It’s a type of social media marketing that depends on the influencer and content creator endorsements and recommendations to reach the target audience.
What began as a marketing tool has turned into a well-oiled income generator. The influencer marketing industry was valued at $9.7 billion in 2020, according to The Drum, and is anticipated to reach $15 billion by 2022. We’re in the midst of a massive influencer marketing boom, and the figures are staggering. According to data from Influencer Marketing Hub, the number of marketers that set aside money for influencer marketing increased from 1% to 2%.
Why is that? It appears to be effective. Influencer marketing is effective by 90% of marketers, and customers agree. According to Salesforce, Gen Z consumers prefer less polished marketing that depicts actual, varied customers.
Why are influencers so important?
Why is there so much hype about Shopify’s influencer marketing? Let’s take a look at five of the most important advantages of working with influencers for your business.
Boost brand recognition might be challenging to stand out in a crowded retail environment, but influencer marketing has shown to be a tried and tested strategy for success. According to Influencer Marketing Hub, One-third of marketers want to raise awareness via an influencer campaign. Increased revenue and creating a library of user-generated content are the other two reasons (with roughly an even split of responders) (UGC). Brands may reach out to new, relevant audiences at scale by engaging with influencers and artists.
- Put yourself in front of the people who will buy from you.
Delivering the appropriate message to the right audience at the right time is at the heart of marketing. But saying it isn’t the same as doing it. The good news is that influencers provide a once-in-a-lifetime opportunity to reach a highly targeted audience, and 72 percent of marketers believe that influencer marketing efforts produce higher-quality clients than other marketing methods.
Micro-influencers typically cater to a smaller, more specialized audience. As a result, they are regarded as subject matter experts in most cases. That’s why brands work with micro-influencers 10 times more than they do with mega-influencers. (Also see: it’s less expensive.)
Collaboration with a creative who has a particular set of interests (similar to your target persona’s) is a great way to narrow down your potential consumers. Furthermore, 49% of customers rely on influencer referrals, according to the Digital Marketing Institute. Rather than flinging spaghetti against the wall to see what sticks, you may concentrate your efforts and increase the return on your marketing investments for Shopify influencer marketing.
- Develop a sense of trust
Customers used to believe solely what brands told them. Today, it is the customers who are in charge. Thanks to unrestricted access to information, customers may now choose a brand based on anything from pricing to shipping times to their principles and beliefs.
Gaining your clients’ confidence is essential for business success. According to the 2021 Edelman Trust Barometer Special Report, 61% of respondents are willing to advocate for a brand they trust, 57% are eager to purchase a new product or service, and 31% are willing to give personal data or engage in brand-sponsored events because progress is fueled by trust.
Unlike other types of Shopify advertising, influencer marketing is based on buyers’ confidence in the social media artists they follow. According to Google, four out of ten Millennials believe their favorite influencer knows more about them than their peers.
- Increase participation
Working with influencers yields higher engagement, one of the most obvious advantages. Influencer marketing may help you connect with your target audience through likes, comments, mentions, new followers, and impressions.
Influencers’ followers are more comfortable speaking, asking questions, and commenting on their postings since the relationship seems close and personal. This is particularly true for creators with a tiny following. Micro-influencers have 22.2 times more weekly chats regarding product suggestions for Shopify influencer marketing compared to a typical customer.
It also works: influencer marketing generates almost five times the number of impressions and engagements as commercial advertising. Furthermore, postings that get traction are valued even more by social media algorithms, resulting in increased reach and propagation of your brand’s message.
- Increase your profits
According to Statista, 54 percent of Gen Z customers and 58 percent of Millenials believe social media platforms are a better location to learn about new things than online searches. In comparison, 89 percent of respondents in a Yotpo survey indicated they purchased something they saw on Instagram. Sixty-six percent indicated viewing product photographs on Instagram makes them more likely to buy it.
People’s shopping habits have shifted due to the advent of social commerce and services like Facebook Shops, Instagram Checkout, and the Pinterest Shop button. Shopify just announced a collaboration with TikTok to offer organic product discovery and shopping tabs to the social media platform. Assisting artists and merchants in building stronger consumer interactions.
As a result, influencer marketing has grown in popularity, allowing Shopify consumers to have a more smooth shopping experience. The “add to basket” button is enabled by purchasing a product without leaving the social networking app.
That’s all there is to find the right artists for your Shopify store’s influencer marketing strategy. And, surprise, surprise, surprise! When it comes to influencer marketing, we’ve just scratched the surface. In 2022, almost 73 percent of marketers in the United States want to employ influencer marketing as part of their marketing strategy for Shopify influencer marketing.
Are you ready to join the crowd? You may now harness the power of influencers without having to do any heavy lifting.