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Computers and Technology

SEO vs. Digital Marketing: What is the Difference?

We come across the terms of SEO and digital marketing very often in today’s corporate world. However, many people are confused about what these are? Whether they are the same thing? Or are these different?

What is SEO?

SEO stands for ‘Search Engine Optimization,’ and it refers to the practice of obtaining traffic through search engines’ free, organic, editorial, or natural search results. Its goal is to boost your website’s ranking in search engine results pages. Remember that the higher up on the list your website is, the more people will see it.

How SEO operates?

Search Engine Optimization is the process of optimizing your website so that it ranks highly in search engine results for relevant keywords and phrases. The more keywords you rank for, and the higher you rank for them, the more people will notice your website and get familiar with it. Perceived authenticity affects consumer’s evaluation of the initiative and brand (Eigenraam, A.W., Eelen, J. and Verlegh, P.W., 2021).    

Why SEO is important?

When it comes to digital marketing techniques, SEO can be considered a must-have. It catches every single person of your target audience, regardless of where they are in the buying process. The reason for this is that practically every user uses a search engine to start their search for a new product or service. Hence many companies hire SEO article writing service to make their content more visible.

What is an example of SEO?

Companies turn to search engine optimization, or SEO, to assist them obtain greater visibility and move up the search engine rankings. SEO is utilized through search engines such as Google, Yahoo, MSN, Bing, etc. Search engine optimization uses keywords in order to attract a user to the company.

What is digital marketing?

Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication in order to engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages. The concept of digital marketing is so important in the business world that many MBA research proposal are also written on this topic.

SEO is basically an integral part of digital marketing

Any digital marketing strategy should include SEO. It is primarily focused on a comprehensive approach to attracting people to your business using online channels. And in order to do so, the website needs to rank higher in the SERPs (search engine result page). Hence, we can say that SEO comes under the category of digital marketing. 

What is the difference between SEO and digital marketing?

The primary distinction between Digital Marketing and SEO is that Digital Marketing refers to the use of videos, advertising, postings, or social media to boost outreach, whereas SEO refers to the process of bringing up a website or page and having it rank higher when people search for it.

There are many types of digital marketing and SEO is one of them:

  • Search Engine Optimization (SEO)

The purpose of SEO is to encourage a company’s website to rank higher in Google search results, resulting in more traffic from search engines.

  • Pay-per-Click (PPC)

Paid adverts and sponsored search engine results are referred to as pay-per-click. The ad will disappear once you stop paying. 

  • Social Media Marketing

This encompasses everything a company does on social media. Brands often try to reach their potential buyers or in simpler words: ‘target market’ in indirect ways (masteressaywriters, 2022).

  • Content Marketing

Blog postings, white papers and e-books, digital videos, podcasts, and other forms of content are all examples of content that can be used in content marketing.

  • Email Marketing

Email marketing experts are adept at not just creating attractive messages, but also at determining the best audience outreach and monitoring customer interactions and data, as well as making strategic decisions based on that data.

  • Mobile Marketing

Text messages, social media, websites, email, and mobile applications are all examples of how mobile marketing can be employed.

  • Marketing Analytics

Marketers can use analytics to track user behavior down to the smallest detail, such as how many times they click on a link, how long they stay on a web page, how often they open emails, and so on.

  • Affiliate Marketing

Affiliate marketing takes use of industry experts’ and social media influencers’ ever-increasing popularity. Your company will partner with these third-party influencers in exchange for money to promote your products or services.

The Overall difference in component for SEO vs. digital marketing

Digital marketing entails a variety of techniques, including the use of social media, YouTube videos, SEO, and a variety of other methods.

SEO is a type of digital marketing in and of itself. It merely entails the concept of website optimizatio

Scope of SEO vs. scope of digital marketing

Digital marketing is a broad phrase that encompasses a variety of marketing tactics and techniques. 

SEO has a more limited scope because it is considered a subset of digital marketing.

Difference between set standards of digital marketing vs. SEO

Digital marketing does not have a set of strict guidelines that must be followed when conducting operations.

To be able to optimize a website in a specific pattern and method in order to move it higher in the search results, SEO has established standards.

Specialists of digital marketing vs. Specialist of SEO

Every facet of digital marketing, including SEO, may be handled efficiently by digital marketing specialists or managers.

SEO specialists are more interested in the methods and tactics for effectively optimising a website in order to boost traffic and consequently money. Other parts of digital marketing may or may not be mastered by them.

SEO is a great tool for successful digital marketing

The primary focus of search engine optimization is on a website’s ranking. Digital marketing strives to increase brand awareness and promote it using various digital channels such as websites, social media, and email. Hence, SEO is used to enhance the digital marketing experience.


SEO is a part of digital marketing. While digital marketing has a broader perspective and it includes all the techniques to sell products and services online, SEO only focuses on the online visibility of your website.

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