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How To Increase Brand Awareness Using Social Media

How To Increase Brand Awareness Using Social Media

Even if your business is better than your competition, it won’t make any difference if the consumers don’t know you even exist. In short, creating and spreading brand awareness is one of the most crucial elements of any business growth. 

Out of the many ways to create brand awareness, social media platforms are still the most effective, profitable, and professional way to put the word out. 

In 2021, it was estimated that about 91% of marketers would be using social media for various businesses that have at least 100 employees. Social media has been around for a while and isn’t going anywhere. 

Unfortunately, despite all the good social media can offer, about 50% of small businesses are still not on social media, and 25% do not plan to use social media. 

If you belong to these two categories, you’re missing out on a lot. Read on to see how to increase brand awareness using social media

Why you should use social media for brand awareness

Social media is an integral part of your brand awareness process. Whether you’re selling a product, offering a service, or simply creating content, you require social media for business growth. 

Social media branding consists of various actions taken by business owners to increase their brand awareness on social media. 

So, if you ask yourself how social media helps build a brand and why you should care, let us give you a small example. Facebook alone has 2.74 billion monthly active users, an increase of 12% year-over-year. 

This is proof of the vast potential social media has to offer. In addition to increasing sales, social media can also help grow your brand’s visibility.

Increasing brand awareness using social media

Now that you have an idea about why you should be using social media for brand awareness, it’s also essential to make sure you do it the right way. 

Here are the best ways to increase brand awareness via social media.

Know Your Target Audience 

Targeting the right audience is the key to success in social media marketing or any type of marketing. So make sure you correctly define your target audience. 

Your ideal or target audience comprises users who need your product or service the most. Knowing who these people are will make it easy for you to connect with them on social media and interact with them effectively. 

Do Your Research

After defining your target audience, you must do some research. Try to determine the social media platforms your target audience uses more frequently. The products or services you offer can also help you decode this. 

Next, you want to know what time your target audiences are usually online. You can identify this by noting what time of the day your posts receive the most engagement. 

Lastly, try to find out what industry-related topics users of each platform are searching for. This information will come in handy when you develop content for your social media.

Create Engaging Content

If the content you post is not engaging enough, your target audience will casually scroll past it. Trust us, that’s the last thing you want to happen. 

There are probably plenty of other brands on social media that are offering the same product and services that you do. The surest way to stand out from the crowd is by posting engaging content that will grab the audience’s attention. 

There are several ways to make your posts engaging. For example, you can use actual photos instead of stock photos, tell a short but exciting story, add a graphic image, include client testimonials, etc.  

Use Influencers

Digital influencers have influenced about 61% of consumers regarding decision-making. So it’s no surprise that influencers have a massive following on social media platforms. 

This is why it makes sense to employ their service for increasing your brand awareness on social media. It’s wise to use relevant influencers in your industry or niche. 

They are more likely to have your ideal audience as their followers. They will put your brand in front of many people and help drive traffic to your social media account.

Interact With Your Followers

As the name suggests, social media requires you to be more social with your customers.

It is recommended that businesses initiate conversations with their followers and regularly post content that prompts them to do some sort of interaction, such as like, comment or share. 

You’ll earn more followers and retain those you already have by doing this. It’ll also be easy to remember your brand when they have related needs.

Seprate Contnet Strategy

Don’t restrict yourself to using just a single social media platform. Similarly, don’t share identical posts across different social media platforms. 

While many social media platforms allow you to syndicate your content to other platforms, that is not a smart move. We say that because the users and structure of each social media platform differ from the other. 

For example, while Instagram is structured for highly visual posts and short captions, a long post with minimal visuals will do better on LinkedIn.

Collaborate With Related Brands

Apart from hiring influencers, collaboration with other brands in your niche can also help you create social media brand awareness. 

Just remember that these brands should not be your direct competitors. They can be brands that sell complementary products to your services, but not competitors. 

Promote Your Social Media Channels

Make sure to promote your social media channels at every opportunity. For example, add the links of your social media accounts in your marketing emails, on your website, and at the end of every blog post. 

Also, you can put your social media handles on various marketing materials such as flyers, banners, business cards, labels, etc. 

Use images and videos

Social media posts with images and videos are visually appealing and draw more attention. As a result, they get a lot of engagement and are a great way to boost brand awareness on social media.

However, you must only post whatever is relevant to your brand and value to your target audience.

Increase Your Reach With Sponsored Ads

Sponsored advertisements help you reach your target audience faster than conventional and organic social media strategies. 

While this aspect of using social media for brand awareness will cost you a bit of money, you can counter it by adjusting your advertising costs to the size of your budget. 

If your goal is to reach a specific audience quickly, combining paid social media advertising with a regular organic strategy is ideal for getting the best results. 

Final Thoughts

That brings us to the end of our how to increase brand awareness using social media articles. Social media is a powerful tool that can help you improve your brand awareness at a relatively low cost. 

However, the process requires patience as you won’t achieve everything overnight. Nevertheless, by consistently acting upon the tops we’ve given you above, you’ll be well on your way to building a brand that is easily recognized by your audience. 

Also Read: How Brand Storytelling Engages Customers On Social Media

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