Running an ad campaign by yourself can be tough, but hiring a PPC agency to do it on your behalf makes the process much easier and more efficient. But how do you get started? And what should you look for in an agency? Keep reading to learn how to hire the right PPC company for your business, so you can spend less time on marketing and more time growing your business!
Step 1 – Choose Your PPC Agency
Start by choosing an agency that’s right for you. Many agencies have several different plans, so be sure to do your research. You’ll want to determine which package meets your needs and fits within your budget. Start by determining what you can spend each month on PPC and research agency rates accordingly. The best way to do that is to find current clients of various agencies, call them up, and ask how much they pay per month for various packages/services. How easy was it for them to get set up? Are they happy with their experience? Did their account manager/rep walk them through everything or did they figure it out on their own? What would they change about their service if given the chance?
Step 2 – Define What You Want To Achieve With PPC
You don’t need to decide on an agency all at once. The truth is, there are plenty of agencies out there, and you may want to work with more than one as your business grows. Start by simply defining what you want from an agency. Here are some questions that might be helpful: What services do you need? Do you want them to focus on search engine optimization (SEO) and paid search marketing (PPC)? What geographic location(s) are most important for you? Who will be your actual main point of contact? Are there any special relationships or activities within your company that would make it a good fit for them? How quickly do you need services or support?
Step 3 – Set Achievable Targets
If you haven’t already, it’s time to come up with some goals for your ad campaigns. You don’t have to launch an incredibly elaborate campaign all at once; in fact, it might be easier if you just start small. Set one achievable goal that works for your budget and can easily be measured. For example, if you want to see how many people visit your website from an ad campaign and end up becoming a lead/customer, set up Google Analytics first so you can measure conversions on landing pages and other important metrics. If visitors come from your pay-per-click ads but then fail to convert on any of those visits—there’s no sense paying more money for them.
Step 4 – Hire An Agency
If you’re just starting out and don’t know much about pay-per-click advertising, you’re probably better off hiring an agency that has experience and expertise. While it might seem like overkill at first, especially if you have a small budget, in reality, there are several advantages to using a professional agency for your PPC needs. For one thing, most agencies handle hundreds of accounts so they can easily evaluate how new campaigns perform against existing ones. And since they manage so many campaigns and accounts simultaneously, agencies tend to be more informed when it comes to industry trends – both positive and negative. This means they can provide better advice on how best to spend your ad dollars as well as catch any potential problems or issues before they become major headaches for your business.
Section 5 – Build A Relationship With Your PPC Agency
When you first start working with an agency, it can be hard to establish a sense of trust. You’ve worked hard on creating your brand identity and messaging, so it’s natural to feel protective of your messaging. If you work with a reputable agency, they won’t try to change your campaign in ways that don’t align with your goals. Instead, they will build upon what you have already created and guide you through any changes that need to happen.
Section 6 – Work Together On Tactics
An agency can be an extension of your own marketing team. They’ll perform tasks on your behalf such as generating new ideas, setting up and tracking campaigns, organizing content strategies, and more. Many agencies also offer training, customer support, and strategy on top of what they do best—campaign management. Some even offer strategic consultancy as part of their packages, giving you access to expert knowledge from areas not relevant to search marketing but critical for business success.
Section 7 – Regularly Review The Work Done And Results
You need to regularly review and research how well your content is performing. Measure how many readers you are getting, whether or not they are engaging with your content, if they share it with friends, etc. Gather all of that information together and then take steps based on what you find out. If what you have been doing isn’t working, change tactics. If something works try doing more of it. By reviewing results regularly you can determine what will work and won’t work and then modify your approach as needed. We don’t call any tactic an exact science for nothing!
Section 8 – Be Realistic About Results
There’s no way to sugarcoat it—no matter how good your strategy, execution is everything. Take some time after you write your first few pieces of content for each channel and evaluate how you did. If your goal was to get more email subscribers, track opens and click-through rates from emails. You had an event, see if people showed up (and what they did when they were there). If someone clicked on an ad and then called your phone number, count it as a conversion!
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