Beacons have progressed from being BLE (Bluetooth Low Energy) to cloud-based devices. In this post, I would like to draw your attention to the role of these location-based technologies. As our lives are more digitally connected with IoT, here’s how enterprises can benefit.
Beacons are fast gaining on the retail market. They’re also creating space for themselves in other fields like healthcare and hospitality.
Location-based technologies are gaining more popularity. It is because they target a more focused group of audiences.
The Growing Market for Location-based Technologies
Consider next time you go to your favorite store on a sale day and there’s no need to hunt for the best deal. They are right there on your phone buzzing with all the info. You will not even need to stand in the long queue for bills. Instead, the amount will be auto-deducted from your account, based on the card details you saved.
What a joyful shopping experience it will be for you! And it will all be possible with the aid of location-based technology in the store.
The above-stated stats certainly imply that there are increasing adopters for LBS and in the coming years this interest is going to expand. As businesses have turned more customer-centric, the need to cater to the end-user directly and with enhanced user experience has become the foremost concern of service providers. And LBS in these situations provides a more personalized touch, by taking into account the previous purchase or interest history of the customer.
The Different Industries Benefitting from Location-based Technologies
Retail tops the list of sectors that have prospered by applying location-based technologies, followed by hospitality and other industries. WiFi another LBS when collaborated with Beacons helps in micro-fencing which is, creating a more concentrated beacon signal strength within a boundary, for instance, a shelf or particular part of a store.
This sector has benefitted the most by making use of location-based technology. Stores that are already facing stiff competition from the online stores have been able to provide more personalized service to their customers; all with the aid of a gadget, SDK, and a related app.
If you can book a table for yourself with the aid of an app; it gets even easier when you reach the restaurant and the best deal for the day flashes on your phone screen. And everything is easily sorted when you get your bill on your phone too and the payment is equally instant, that too online. Auto-deduction from the saved history of your bank or credit card details makes it all a hassle-free process. LBS is being chosen by the hospitality industry to create better customer relationships; it is convenient for the customer as well as the service provider to help him remember the preferences of consumers and serve them better.
Initially used to aid the blind in moving around in the airport premises and take care of their belongings; LBS is now being used in large areas to help users with indoor localization services. Shipping and transportation companies are making use of the LBS technology for tracking the location of vehicles so that the customer is assured of the security and has an idea about the current location of their goods too.
With the infrastructure sharing services of Estimote Cloud now the doors are also open for third parties to access your beacon app; thus helping the user get more info even if they do not have the app installed.
You will not forget to water your plants; take your pills right on time; stay informed about the distance you ran or the calories you burnt. Even your dog will not go astray if it goes for a walk by itself. It will all be possible because you have an LBS device attached to each of these daily needs that will prompt you on your mobile or wearable about each of these.
After glancing at all these developments I feel assured that location-based technology is here to stay and they will only be transforming towards better Know About Beacons. To learn more about how competitive beacons have become, read this blog.
Some Leading Organizations Making Use of Location-based Technologies
Google has been into LBS for some time now. The best example is Google Maps, also being the provider of indoor LBS Solutions. It provides developers an SDK, the middleware, and all the requirements to create their apps.
Ever since it acquired Nokia, Microsoft has also stepped and shown keen interest in the LBS sector. For a more customer-focused approach tech-giants like Microsoft are using HERE, the world’s first location cloud for location platform, location content and location apps for any operating system.
With a widespread existence in the US Shopkick has turned into a prominent name with more 6 million loyal customers; placing it next to Amazon and eBay. This organization has some leading brand names as its partners and surely a great future ahead.
The Future of Location-based Technologies
As the world is heading towards consumerization and more businesses are going digital, location-based technologies indicate a bright future.
The increasing demand for faster connectivity shows that people are looking for stronger and concentrated networks. As the developers and also the service providers in the LBS sectors are trying to combat issues such as security and signal strength; in the coming days, we are sure to get efficient services with a personalized appeal.[Tweet “Location-based technologies bring to you in-store coupons, personalized loyalty programs, and more.”]
LBS has been there for some time. The launch of beacons and similar technologies, there’s a clearly indicate that this service is here to make an impact. It has already become a part of the Internet of Things and as this ecosystem expands, the role of LBS will also magnify.