As a marketer, you know that blogging is an important activity. It allows you to share content around your business with the world safely and enjoyably.
More than that, it’s a marketing strategy that helps you cultivate a healthy relationship with your readers and positions you well in your market.
In launching your blog, the crucial step for your success is the choice of your niche.
Blog Niche Idea: How important is finding your niche in blogging?
Many people start a blog and lose interest after a while. Blogging becomes a chore, and they realize that they have nothing more to say on their platform.
Different things can happen when you run a blog. Blogging will always feel like a chore if you can’t sustain what you’re doing because you’re not passionate enough to write. Plus, you build your credibility and profile online by focusing on a niche.
This begs the question: should you choose a niche based on passion or profitability? Whatever you are looking for, here are the different steps to find a perfect place for a profitable blog.
Check Keyword Popularity Using Google Keyword Planner
The Google Keyword Planner is a free keyword planning tool designed initially for online advertisers. It helps identify the most relevant keywords for a campaign to optimize the targeting and performance of their ads.
In the context of blogging, it allows you to choose your blog’s specific field of intervention. You can enter a country, city, or region.
By entering a keyword specific to your business on Google Keyword planner, you get search results that will help you discover the competitiveness of a niche and get helpful information on the ideas that interest people. From there, you can start positioning yourself in the market.
Check the performance of specific keywords using Google Trends.
Another handy (and less used) strategy for doing your niche research is Google Trends.
While the Google Keyword Planner can tell you how popular your potential niche is at the moment, Google Trends shows you how a keyword or idea performed over some time.
This will help you predict your niche’s short-term survival probability based on its stability over the past few months or years.
Doing your research on Google Trends, if you notice keywords experiencing sudden spikes at specific times of the year, it doesn’t immediately mean that the niche is profitable over the long term.
Most importantly, try to figure out why the sudden increase in people’s interest in a topic.
If you want to target your niche site to a specific geographic location, Google Trends tells you exactly where in the world your topic is most popular. This information will help you optimize your SEO campaigns and get the best possible return on investment.
Visit affiliate networks to find products that sell well.
Bloggers looking for an affiliate niche can take inspiration from popular affiliate networks’ physical and digital products. These products are selling well.
Amazon is a potential affiliate network that you can use to find profitable niches that appeal to you. Enter your niche keyword into Amazon’s search bar to get ideas for great products.
If the results show you “Best Seller” items and thousands of customer reviews, that indicates you’re probably on the right track.
Here are some other affiliate networks where you can validate your niche ideas:
- Commission Junction
Find out how the top sites in your potential niche are performing
Are there any high-performing websites in your field? By visiting these sites and monitoring their performance, you can get a good idea of your niche site’s growing ability.
Enter your keywords into Google’s search box to get a list of top-ranked sites. These show signs of a high level of user engagement. You can also visit the social media pages of these sites to check the number of their followers or fans.
Finally, if a website invites other bloggers to post comments, you should be able to see a high number of guest authors. This tells you that there is a chance that you can build strong partnerships with other bloggers and business owners in your niche.
Find out the problems people are facing and the questions most of them have
One thing you should know about most people these days is that they actively use the internet to express their feelings and opinions about the things that interest them.
People passionate about something will be sure to discuss it on social media platforms and active communities like Facebook, Quora, and Reddit. They ask questions on these sites to address their pressing issues quickly.
Go to Facebook
Search your niche in the search bar
Because these audiences have a need, they are willing to pay for a solution. And you can be that solution.