Are you promoting your business and customers online? The majority of individuals will say “yes” in response to this. The internet is powerful, pervasive, and unavoidable, thus that’s the reason why. There were $5 billion internet users in April 2022 or a penetration rate of 63%. Digital marketing can help firms connect with the other half of the global population. Does this, however, make your work simpler? No. Digital marketing is quickly changing. Previous digital marketing marketing strategies, like advertising, are no longer as effective. Chatbots and influencer marketing, two newer methods, are becoming more popular. Therefore, marketers must keep up with the latest digital marketing techniques and technological developments.
Effective digital marketing requires well-thought-out planning and execution. According to a CoSchedule poll of 3,217 B2B and B2C marketers, marketers that actively plan their marketing initiatives see 356% higher returns than those who don’t. For this reason, we’ve identified seven innovative digital marketing techniques for 2022. The most effective technique to utilize each strategy will be described in this essay. Additionally, you’ll learn about modern firms that have perfected each tactic.
You will inevitably lose clients if your marketing efforts fall into a rut. Modern consumers are picky and won’t hesitate to switch their loyalty to companies that live up to their expectations. We’ve chosen the top 7 digital marketing strategies that are anticipated to be effective in 2022 because we don’t want you to waste time, money, or effort investing in just any marketing strategy.
2022 Digital Marketing Strategies:
1. Influencer marketing
Those who are trusted by a group of individuals who are typically referred to as “followers” are known as influencers. Influencer marketing is the process of working with influencers to promote your company’s name, goods, or services. You provide exchange payment in cash, free goods, special offers, or other advantages.
According to an Edelman study, at least 66% of consumers no longer have the same level of trust in brands. Consumers similarly detest commercials. To avoid ads, 74% of individuals either use ad blockers, alter their media consumption, or pay for ad-free streaming services. The public now rejects any overt self-promotion in any manner. How can businesses reach consumers in such a situation and gain their trust?
Influencers provide the answer. More people—63%—trust influencer recommendations than companies say about themselves or in advertisements. Their relatability outweighed the popularity of superstars. Influencers not only give brands credibility, but they also motivate consumers to make purchases. After an influencer suggested a product, 58% of consumers purchased it.
Additionally, influencer marketing is less expensive than conventional marketing strategies. For every $1 invested in influencer marketing, influencers produce $5.20 worth of earned media, according to the Influencer Marketing Benchmark Report 2019.
2. Marketing That Is Mobile-First
Every forward-thinking brand needs to focus on mobile marketing. According to Salesforce’s State of Marketing study, 68% of businesses have included it in their entire marketing strategy. Brands and marketers must take lessons from consumers’ addiction to their mobile devices and prioritize mobile marketing. Expectations from consumers are what drive marketing. Brands cannot ignore the obligation if consumers want them to provide a uniform and smooth experience across devices. The 2019 Google report shows why marketers require a mobile-first strategy:
- 60% of smartphone users have gotten in touch with a company straight from the SERPs.
- 59% of respondents choose brands that enable mobile shopping.
- 58% of users prefer businesses whose mobile websites and apps keep track of their prior online activity.
Due to rising consumer expectations and changing purchasing trends, businesses must invest in mobile websites and applications. You may provide your consumers with quicker, more individualized, and device-neutral service in this way.
A mobile site is a basic requirement if you want to stay in touch with your clients who are constantly on the go. Website designs that are responsive look good across all screen sizes and resolutions. For mobile websites, the “less is more” philosophy works well. Users are intimidated by text-heavy pages. White space should also be used frequently.
The website for the taxi service Lyft is understated. There are only four main menu options in the header bar, keeping it simple. A clear CTA for drivers who want to join the Lyft network is located below the banner. Download buttons for the software are located in the footer.
3. Automation of Marketing
Marketing automation, to put it simply, is the process of automating routine processes so that machines, rather than people, can complete them. It includes a wide range of marketing operations, such as utilizing AI chatbots to answer customer questions and delivering triggered emails to website visitors. The advantages of marketing automation are numerous. Your sales team may be more effective if it is employed for lead creation and lead nurturing. Tools exist that can send discount coupons to clients who are close to converting. With offers based on these users’ past purchasing or browsing behavior, they can retarget lost site visitors.
You may rate and organise your contacts and leads using sales prospecting tools. More qualified and sales-ready leads are provided to your sales staff. Email marketing, social media advertising, and scheduling social media posts are the top three applications of marketing automation. Since post-production requires originality, it is less common for it to be automated. On the other hand, marketing automation has also become ripe for messaging and chatbots, which require some level of sentiment analysis.
Target, an online retailer, excels in using automation. They compile data about infrequent site users. They then send an SMS notice with a link to download an app. After someone downloads and uses their app, they continue to email them with tailored offers. Customers can rate their experience in-app and in the Play store after making their first purchase, in which case a window for product reviews appears.
4. Cross-Platform Content Planning
You must be active on all popular channels that target your target market if you want to increase brand visibility. Additionally, you need to be active on the channels that your main rivals use to drive the majority of their traffic. Even while a multi-pronged content strategy may initially appear difficult, it gets simpler with time as each channel feeds the others. You will have many opportunities to interact with customers and learn more about them.
To represent a consistent brand personality, you must regulate the content you offer online and offline. Your print materials, newsletters, social media posts, and ad copy must all work together cohesively.
The science and art of creating content for several platforms have been mastered by Nike. They have a lot of social media accounts, including ones specifically for football fans and fitness enthusiasts. On Facebook, their fan pages rank among the top 10. Different accounts for different regions each include localized content and local celebrity.
5. Telling Brand Stories
People buy from people. In this age of automation, your brand cannot afford to be a nameless, faceless thing. Brand storytelling mixes a brand’s beliefs, goods, and narrative to appeal to the emotions of its audience. In the end, it forges a relationship of trust between a brand and its clients, encouraging loyalty and repeat business.
Your brand will stand out from those of your competitors if you talk about the journey that shapes it. Without being commercial, you can draw attention to your special offer. Instead of bragging about its products, a company can more effectively build trust if it is open about its guiding principles.
It’s crucial to think of inventive ways to convey the history of your business. The secret is to be genuine and provide your audience with a consistent message.
Natural cosmetics are produced by Burt’s Bees. They produce short films on Burt, the brand’s creator and a supporter of an organic, rural lifestyle. Burt is a nature fanatic. The objective is to demonstrate the integrity and ideological consistency of Burt’s products.
6. Marketing with chatbots
A chatbot is a computer program that communicates and acts like a human. Additionally to enhancing customer experiences, chatbots have enormous, unrealized marketing potential. Facebook Messenger chatbots can be used to efficiently complete deals and build drip campaigns. Therefore, by 2020, 80% of brands expect to use chatbots in their business operations.
It’s no secret that people enjoy chatbots for their always-on, on-demand services. By responding to consumer inquiries quickly and personally, they improve user experience. Advanced bots contain speech and face recognition features so that users may ask queries without having to pick up a keyboard.
Bots can collect crucial customer information and insights that sales and marketing teams can use to pre-qualify leads. Additionally, because a single bot can manage the workload of numerous sales representatives, bots greatly reduce the cost of labor. This may be the reason 57% of brands believe investing in conversational bots is beneficial.
Bots are being used by marketers in innovative ways. Customers at Pizza Hut and Starbucks can place orders by speaking to bots. Spotify generates playlists based on your favorite songs. The bot for Mastercard can figure out how much you spent on dining out last month. With tutorials, the Sephora bot helps you master your cosmetics skills.
7. Voice and Visual Search
By 2022, voice and search questions will make up a significant portion of all smartphone queries. Google introduced its Search by Photo feature for visual search and Google Assistant for voice search in anticipation of the trend. Every forward-thinking company must embrace the fad.
Voice search offers a hands-free experience that customers adore. They particularly appreciate the freedom of multitasking as they use voice commands to set alarms, search for favorite songs, and make restaurant reservations. 36.6% of individuals used voice search on any device at least once per month in 2021.
When a searcher uploads a picture as a Google search query, you might draw the attention of crawlers if you enable onsite visual tagging. Seamless purchasing is possible because 53% of visual searches are done on mobile devices. By responding to voice inquiries about prices, ratings, and product locations, you may improve the in-store experience for your customers.
Following Google Lens, Pinterest introduced Lens, a visual search tool to look for themes and images associated with photos submitted from cellphones or Pins. Shoppable Pins offer product details and a direct link to the store’s website.
An ever-changing environment exists for marketing. If you want to outperform the competition and stand out from the crowd, you must stay on top of trends. Expert analysis and motivational examples support these cutting-edge digital marketing strategies. Select the approaches that fit your budget and get going. If you want to learn digital marketing then you need to understand the core of these strategies. After all, you know that without a strategy, No campaign can be successful.
To know about digital marketing mistakes that you should avoid, Read this.